How It All Works Together: SEO, PPC, Social Media, Web Development, PR

Thu, 01/26/2012 - 07:52 -- Lindsay Halsey

Years ago search engine marketing was a relatively stand alone form of internet marketing. As the search engine algorithms have become more sophisticated and search engine marketers more well versed, the nature of search marketing has changed dramatically. It necessitates collaboration and action across multiple channels. Through webShine's custom search engine marketing campaigns we establish where in the sea of internet marketing we need to partner with a company to increase traffic from Google, Yahoo, and Bing. The answer is never quite the same as each business is unique. As part of the needs assessment, it is critical for all to understand how the different pieces of the puzzle fit together. We've found an info graphic helps to simplify and clarify. Note that the info graphic here is intentionally oversimplified and is missing applicable pieces such as email marketing. Nonetheless, we've found it helpful in explaining what we do in an effort to share with a prospect how we can help build their business. View info graphic in full screen.

Client Testimonials

Strong SEO is practically priceless, and Webshine was instrumental in optimizing my new site; they spent a great deal of time listening to what I felt were my priorities and goals, and then got right down to the details of implementing a wide range of improvements. They also gave me a comprehensive list of things I could do to improve my rankings. You can tell right away when you work with these girls that they have spent a LOT of time doing this stuff!

Jason Dewey