Years ago search engine marketing was a relatively stand alone form of internet marketing. As the search engine algorithms have become more sophisticated and search engine marketers more well versed, the nature of search marketing has changed dramatically. It necessitates collaboration and action across multiple channels. Through webShine's custom search engine marketing campaigns we establish where in the sea of internet marketing we need to partner with a company to increase traffic from Google, Yahoo, and Bing. The answer is never quite the same as each business is unique. As part of the needs assessment, it is critical for all to understand how the different pieces of the puzzle fit together. We've found an info graphic helps to simplify and clarify. Note that the info graphic here is intentionally oversimplified and is missing applicable pieces such as email marketing. Nonetheless, we've found it helpful in explaining what we do in an effort to share with a prospect how we can help build their business. View info graphic in full screen.