Speed and data are two of the great benefits of paid search. Paid search delivers targeted, quality traffic to your website immediately. webShine couples our paid search campaigns with Google Analytics and uses this wealth of data to customize and optimize each campaign. Our goal - maximize clicks, conversions, and profit while minimizing cost per click.
Keeping up with the changes to paid search is like trying to hit a moving target. It can be a bit overwhelming. The various platforms release new features and targeting options on an almost constant basis. This means increasingly better-targeted campaigns, but also requires a daily commitment. webShine treats paid search as an important part of our business, not just an afterthought. We are in the trenches daily allowing us to stay on top of the ever-growing list of features and options. This allows us to create the most efficient campaigns possible for our clients.
We focus on the following platforms for paid search:
• Google AdWords - Search Network
• Google AdWords - Display Network
• Bing Ads
• Facebook
• Twitter Promotions
• AdRoll Remarketing
In addition, we utilize the various features in each platform to build customized campaigns specific to our clients' businesses. Some of these options include:
• Location based campaigns
• Remarketing
• Product listing ads
• Mobile specific campaigns
• Video campaigns
We are proud to be able to say that our team includes a published author on the topic of Google AdWords. Check out Lori Calcott’s Definitive Guide to AdWords.
Start a campaign in Google AdWords and the first $100 of click charges are free!*
*New accounts only.
