Search Marketing Blog

Google Grants Management

Google Ad Grants: 3 Things to Know

By webShine | Aug 25, 2017

As a registered 501c3 non-profit, both you and the federal government have recognized that your business does good in the world. Fortunately for every non-profit Google wants to recognize you too. Google Ad Grants offer any registered 501c3 non-profit $10,000 of in-kind advertising on their search engine marketing platform Google AdWords. Must be a joke, …

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You’ll Read More Than This Headline, Right? Tips from a Copywriting Class

By Jen Schneider | Mar 29, 2017

This month, I took a course called Effective Copywriting. I learned a lot in the class, and would like to share a few copywriting tips. Who knew commas could be this exciting? Punctuation is powerful! Commas and other punctuation marks can dramatically change the meaning of a sentence. For example: A woman, without her man, …

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A Strategic Approach To Small Business SEO

By webShine | Dec 1, 2016

Here at webShine we often work with small, local clients to execute SEO strategies. Often we hear the question, “how can we compete with [large company] on the search engine results page?” It’s a legitimate question and the task of competing with large, big-budget SEO operations is a tough one. Fortunately, what big companies gain …

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Introducing Expanded Text Ads

By Lori Calcott | Sep 2, 2016

Last month Google released a new ad format—expanded text ads. And, it’s kinda a big deal. Why? Expanded text ads include over 50% more characters than their old, standard ad format. Take a look at the before and after.

Local Search & “I-Want-to-Go” Micro-Moments

By Jen Schneider | Aug 4, 2016

Your shoes are talking. It’s high time to get a fresh pair. So, you whip out your phone, and search for “shoe stores near me”. You see a results page with a map showing 3 shoe stores just down the street. Out the door you go.

webShine Google Premier Partner

webShine is proud to Announce its Status as a Google Premier Partner

By webShine | Jul 28, 2016

webShine is proud to announce that we have been selected as a Google Premier Partner. Google selects Premier Partners by assessing an agencies volume of work, performance in the marketplace, and number of certified specialists on staff. Due to our strong performance for clients in the past as well as our commitment to best practices …

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Which social channel is right

Facebook. Twitter. Instagram. What platform should I choose?

By webShine | Jan 29, 2016

Do the words “social media” strike terror in your heart? Or have you enthusiastically jumped into the social world with both feet? Either way, social media is a force that every business needs to manage and review regularly.

301 Redirects: What Are They, and Why Are They Important?

By webShine | Jan 13, 2016

Perhaps you’ve redesigned or updated your website recently. During these changes, some of your pages may have moved or been deleted. This begs the question: What happens when a user tries to access those pages that are no longer at the web address (URL)?

Writing Tips

Get Inspired for Writing a Blog Post: 6 Ideas

By webShine | Oct 19, 2015

Did you know that Google gives your website more authority when you post fresh, engaging content? More authority in Google’s eyes means a higher ranking in search results. One way to get new content on your site is to publish blog posts on a regular basis.

The Era of Cautious Guest Blogging

By Jen Schneider | Apr 10, 2014

As Google has trained an ever more watchful eye on links in guest blog posts, it is clear that this is the era of cautious guest blogging, for some at least. While some blog authors have opted to continue, or to begin, an honest outbound linking strategy in guest blog posts