Jen Schneider

You’ll Read More Than This Headline, Right? Tips from a Copywriting Class

This month, I took a course called Effective Copywriting. I learned a lot in the class, and would like to share a few copywriting tips. Who knew commas could be this exciting? Punctuation is powerful! Commas and other punctuation marks can dramatically change the meaning of a sentence. For example: A woman, without her man, …

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The Era of Cautious Guest Blogging

As Google has trained an ever more watchful eye on links in guest blog posts, it is clear that this is the era of cautious guest blogging, for some at least. While some blog authors have opted to continue, or to begin, an honest outbound linking strategy in guest blog posts