Search Marketing Blog

Bidding on Your Brand

10 Reasons You Should Be Bidding on Your Brand

By Lori Calcott | Feb 14, 2014

Most businesses are able to secure the top organic position for the brand, so why would you even think about paying for a click that might otherwise be free? Here are 10 reasons why we think bidding on your brand is smart search marketing. 1. The clicks are generally cheap. In paid search the more …

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Keys to content marketing success

Avoid Corporate Claptrap, Tap into Human Emotion to Build Brand Awareness

By Jen Schneider | Dec 19, 2013

The Content Marketing Institute (CMI) held a webinar on December 18 about content strategy called “Roundtable: 5 Tips for Maximizing the ROI of Your Content Marketing Strategy”. The roundtable panelists were Joe Pulizzi of CMI, Ann Handley of MarketingProfs, and Steve Rotter of Brightcove.