You’ll Read More Than This Headline, Right? Tips from a Copywriting Class

This month, I took a course called Effective Copywriting. I learned a lot in the class, and would like to share a few copywriting tips.

Who knew commas could be this exciting?

Punctuation is powerful! Commas and other punctuation marks can dramatically change the meaning of a sentence. For example:

  • A woman, without her man, is nothing.
  • A woman, without her, man is nothing.

The lesson here is to remember your commas. They make a sentence, and they make a sentence make sense. The following, shared by the course instructor, demonstrates how omitting commas can create a monster.

Copywriting Tips Commas

That’s the stuff of nightmares.

Spend Your Time on the Headline

The recommendation to spend as much time writing your headline as the body copy isn’t intuitive. Why should you spend so much time on a handful of words?

Well, look at your reading habits. When was the last time you read an article all the way through? Compare your article to headline ratio. More likely than not, the ratio favors headlines.

So, if an article’s headline is all you and most people read, put the time into writing a stellar one.

Read Differently

People read in many different ways. We skim, we read aloud, we read slowly, and we read quickly. To check for grammatical errors and copy quality, reading differently is key.

I never noticed I read differently when editing. I read very, very, very slowly; and sometimes, I start editing at the end of my copy, finishing at the beginning. The copywriting course made me aware of my editing process, and for that, made me a better writer.

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