Google Grants

In-kind Advertising for Non-Profits

What is a Google Grant?

Google offers free online advertising for non profits via their Google Grants program. Organization accepted into the program receive $10,000 a month in in-kind advertising on


Benefits of a Google Grant

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Results Oriented

Performance based management ensures that your grant dollars convert.


Quick Results

Instantly drive visitors to your website and generate new donors.


Free Ads

All of the benefits of pay per click advertising without the “pay”.


Maintain Control

Complete control over ad messaging, keyword list, geographic area and more.

"While receiving free traffic from Google sounds like a no-brainer, building campaigns that meet Google's requirements for Grants and generate quality traffic takes consistent, ongoing optimization. We love serving the non-profit community and helping them spread their missions far and wide."

- Lori Calcott / Partner, webShine

Why webShine?

webShine specializes in pay per click advertising and loves to work with non profits. We apply for the grant on your behalf and offer discounted rates for the set up and ongoing campaign management required to maximize the value of the grant. We employ the same tactics for non profits as we do for all clients, (and understand Google’s guidelines for the Grant.) and also have the specialize expertise of working within the Google Grant’s guidelines which are unique to non profits such as the maximum cost per click limitation of $2. The webShine team includes Google AdWords certified experts including the author of “The Definitive Guide to Google AdWords”, Lori Calcott. Our carefully crafted campaigns are results oriented, flawlessly executed and include clear communications throughout the process.

What’s required?

The Google Grant program is open to 501 (C) (3) organizations.