Meet the Team

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Lori Calcott


Lori Calcott is a co-founder and partner of webShine. Originally from Pittsburgh, Lori has been working in the search space since 2001. As a paid search guru, Lori has transitioned with her clients through the various platforms starting with Overture, and currently in Google AdWords, Bing Ads, and Facebook Ads. As a published author of The Definitive Guide to Google AdWords, Lori is a leader in the paid search field. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.


Lindsay Halsey


Lindsay Halsey is a co-founder and partner of webShine. She graduated from Dartmouth College with a degree in Economics and spent several years as a mountain guide on Mt. Rainier and ski patroller at Aspen Highlands. In 2008 Lindsay made the leap into search engine marketing. Her primary interest is search engine optimization and she specializes in SEO for small to large sized businesses. Outside of the office, Lindsay is a mom, wife and enthusiastic skier and climber. She also is the founder of a non profit in Tanzania, To Return.


Jen Schneider

Director of Content Marketing & Digital Art

Jen joined webShine in 2011. As Director of Content Marketing & Digital Art, Jen writes blog posts and press releases, creates Facebook apps and designs ads—three of her favorite assignments at webShine. Jen grew up in Waukegan, Illinois, and moved to Denver to attend the University of Denver. She received a BFA in Electronic Media Arts and Design, now Emergent Digital Practices. In addition to writing and designing, Jen also enjoys reading, hiking, and visiting museums around the world.


Erik Wardell

Digital Marketing Manager

Erik joined webShine in 2017. As the Digital Marketing Manager, Erik spreads the word about webShine’s internet marketing solutions, acts as a media liaison and promotes the company across all social media channels. Born and raised in Boulder, Colorado, Erik graduated from the University of Denver with a BA in Finance and Marketing before making his way to the high country. When not helping clients or getting the word out about webShine, Erik loves playing in the mountains, snapping photos and traveling the world with his wife and son.